My Story

My name is Jeff de Jong, and I am Mister Botanical.

My journey began in the Netherlands at age 13, working in a flower shop where I discovered my passion for floristry. After high school, I pursued formal training in Rijnsburg, earning my first diploma followed by a further two additional diplomas at a floral academy in Alkmaar, The Netherlands.

In my career I gained experience from different florist, when I arrived in Amsterdam, I really learned how to treat each flower with care, respect and giving them space to reveal their true beauty.

Ten years ago, I moved to Australia, intending to stay for a year but falling in love with the country. After managing three flower shops in Brisbane, I knew it was time to start my own business and show and show my passion and knowledge I carry and share this with you.

And so, Mister Botanical was born.